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Bachelor's Program Course Descriptions

Business Administration

AT 2110   Accounting Principles I – 3 units

Accounting principles and concepts. Fundamentals of analyzing business transactions and financial statements. Complete accounting cycle; emphasis on methods of sole proprietorships and corporations

Pre-requisite: Mathematics for Business or equivalent


AT 2120   Accounting Principles II - 3 units

This course expands upon the basic accounting principles and methods developed in the previous course. Students learn financial statement analysis, managerial accounting, cost accounting, profitability analysis, performance evaluation, and capital investment planning.

Pre-requisite: AT 2110


AT 3100   Fundamentals of Managerial Accounting – 3 units

This course develops the use of the accounting model to monitor and control all types of operations for all kinds of businesses. Primary emphasis is given to cost analysis and budget preparation. The course also introduces net present value calculations and several case studies to illustrate applications of the whole system of analysis.

Pre-requisite: AT 2110 and AT 2120.


BU 2000   Introduction of Business Management – 3 units

This course introduces students to the principles and practices of business management. In addition to the basic topics of planning, organizing, controlling and communicating, this course also covers ethics and corporate responsibility and entrepreneurial management topics.

Pre-requisite: none.


BU 2010   Computer Information System – 3 units

This course is an examination of Computer Information Systems and organizational performance in relation to organizational structures on contemporary business. This course explores the components of computer information systems. It also introduces students to the basics of critical thinking and problem solving in resolving management information systems challenges.

Pre-requisite: none


BU 2050   Business Law – 3 units

This course provides the basic theories and principals of business law and the rules that cover and govern the actors and parties engaged in business. From the DBA to the corporate entity, from guests to business invitees. Students will also learn to evaluate common types of contracts. The course also addresses common business, corporate and contract nomenclature and concludes with a focus on common work place torts including harassment.

Pre-requisite: none.


BU 2400   Business Statistics – 3 units

This course covers the common uses of statistical analysis in business. It introduces correlation and regression analysis, forecasting, analysis of variance, and applications to quality management practices. All fundamental mathematical formulae used in statistical analysis of business are taught in this course.

Pre-requisite: none


BU 3000   Management Theory and Practice – 3 units

This course introduces students to the development of theories of management through analysis and integration of fundamental relationships and principles; current and past practice analyzed in planning, organizing, directing and controlling.

Pre-requisite: none


BU 3010   Business Communication – 3 units

This course provides the student with the basics of effective business writing and speaking communication skills. Students will learn to communicate concisely and quickly under various business situations and will become familiar with the tools of general visual, verbal and written business communication. This course teaches the student to use communication as a tool to achieve business success in promoting, funding, marketing or defending their business image. Topics may include but are not limited to visual, written and verbal communication including public speaking.

Pre-requisite: college English and writing


BUS 3020   Human Resource Management – 3 units

This course is an examination of Human Resource Management and organizational performance in relation to organizational structures on contemporary business. This course explores the components of Human Resources and managing human resources in the operations of businesses. It also introduces students to the basics of critical thinking and problem solving in resolving Human resource challenges and strategies to implement high-performance systems.

Pre-requisite: none.


BU 3025   Human Relations for Business – 3 units

This course applies modern psychology to business relations. Human relations will be demonstrated and illustrated in classroom enactments, group activities and discussions. Inductive learning will be emphasized in this course.

Pre-requisite: none


BU 3030   Survey of International Business – 3 units

This course is a study of international management focusing on the role of executive, middle, and front-line management in directing and improving organizational performance in a global environment. Major topics include strategic, cultural, behavioral, legal, socio-ethical issues, and functional aspects of international management. Concepts covered include the management of various types of international risk, strategic planning, operations, communications , negotiations, legal and socio-ethical issues facing modern institutions. Development of management systems, as well as, the functions, strategies, and structures of management will be discussed. This course will, integrate the management of the international firm with the implications of international business.

Additionally, the functional areas of international business such as human resources, manufacturing, marketing, finance, and management information systems (MIS) will be examined from a managerial perspective. This principles and functions of management will be integrated, resulting in a model for developing and building businesses in the global community. Students will be exposed to the tools of management used in the international environment - techniques that will be further developed through the balance of the core curriculum.

Pre-requisite: none.


BU 3040   Small Business Management – 3 units

The course is designed to help students understand the basics and some specifics about developing, owning and running a small business. In the class setting, the students will work individually or in teams, and work on developing business concepts of their own up to a short business plan level. Creating “a marketplace of ideas”, students can explore their own ideas and present to the class. During the course, students will build their idea into a business opportunity using the tools found in each chapter, and will give a short progress report in which the other students can ask questions.

Pre-requisite: BU 3000.


BU 3050 Business Ethics – 3 units

This course is designed to lead the student to understanding ethical decision making and the consequences of following or ignoring corporate ethical behavior as well as the effect on personal ethical decision making. Students will also learn how to identify ethical issues in business, how to analyze ethical issues using moral principles, and how to make recommendations to resolve the issues.

Pre-requisite: none


BU 3220   E-Commerce Business Fundamentals – 3 units

Survey of business stressing fundamental concepts in the areas of marketing, advertising, and Decision making relating to E-Commerce. Principles and applications of rules of law relating to business organizations are also covered.

Pre-requisite: MK 3200.


BU 3600   Organizational Behavior – 3 units

This course is an examination of human relations theory and individual group, and organizational performance in relation to organizational structures and problem solving within a contemporary business setting.

Pre-requisite: none


BU 4500   Organizational Leadership- 3 units

This course prepares students to become agents of change within the organizational structure of businesses. It addresses issues such as why organizations change, mandated pressures and growth pressures, downsizing, technological change, and mergers and acquisitions.

Pre-requisite: BU 3600


BU 4010   Operations Management – 3 units

This course covers management of the entire supply flow, from the sources of the firm, through the value-added processes of the firm, and on to the customers of the firm. It provides a well-balanced coverage of managing people and applying sophisticated technology to operations and supply chain management.

Pre-requisite: BU 3000.


BU 4310   International Finance – 3 units

International Financial Management consists of two distinct parts: emphasis on the basics and emphasis on a managerial perspective. As capital markets of the world become more integrated, a solid understanding of international finance has become essential for astute corporate decision making. The decision-making process is presented with the goal of teaching students how to make informed managerial decisions in an evolving global financial landscape.

Pre-requisite: none


EC 2410   Principles of Microeconomics – 3 units

Students are introduced to price analysis, income distribution, comparative economic systems, international trade and economic problems of public utilities, transportation and agriculture.

Pre-requisite: none.


EC 2420   Principles of Macroeconomics – 3 units

This course covers macroeconomic theory and policy issues, including classical and Keynesian theories of the macro economy. Students are introduced to a comprehensive overview of the U.S. economy, including consumers, businesses, governments, and international trade. A brief treatment of money and banking issues is included.

Pre-requisite: none.


EC 4400   Managerial Economics – 3 units

This course applies accepted microeconomic theory to managerial decision making. It explores the internal decision making process for business managers as well as the rational for government regulation of business by using neoclassical economics.

Pre-requisite: EC 2410, EC 2420.


FN 3300   Introduction to Finance – 3 units

This course covers the three main methods of valuing businesses: discounted cash flow, price multiple, and liquidation. It also covers descriptions of financial ratios and analysis of financial information. Discounted cash flows are introduced and extensive calculator practice provided. Students study several cases that provide practice at application of the methods taught.

Pre-requisite: none


FN 3310   Principles of Finance Management – 3 units

This course examines the acquisition and use of financial capital in corporate enterprise. The analysis focuses on common stock and bond issues. Capital budgeting and capital cost calculations are covered. A review of accounting methods is included.

Pre-requisite: AT 2110 and AT 2120.


FN 3330   Money and Banking – 3 units

Students will be introduced to money functions, financial intermediaries, structure of the commercial banking system; bank management, reserves and liquidity; Federal Reserve system, treasury market operations and international monetary system.

Pre-requisite: FN 3300.


FN 3350   Financial Institutions – 3 units

This course focuses on risk management strategies for bank and non-bank institutions. Attention is given to credit risk, operational risk, market risk and model risk. The new regulatory environment is presented and analyzed.

Pre-requisite: none


FN 4410   Investments – 3 units

Topics to be covered include principles of investments; types of investment programs and securities; analysis of financial statements.

Pre-requisite: FN 3310


FN 4420   Introduction to Investment Banking – 3 units

This course is designed to teach the modern practice of investment banking in a seminar type setting, where the students are responsible to read and discuss the topics assigned by the professor. Students will be expected to present their researches in mini lectures during class, utilizing any media that they prefer.

Pre-requisite: AT 2110, AT 2120, EC 2410, EC 2420 and at least one upper division finance class


MK 3200   Principles of Marketing – 3 units

This course presents a value-based approach to marketing communications. Value creation, capture, delivery, and communication are developed as complete topics.

Pre-requisite: none


MK 4200   Marketing Research – 3 units

This course is an examination of Qualitative Evaluation Methods in research, strategic themes that define qualitative inquiry, different qualitative approaches, design and data gathering, sampling, field work, observation, analyzing qualitative data, and judging the quality of qualitative studies.

Pre-requisite: none


MK 4210   International Marketing – 3 units

This course will equip students with the tools and terminology to explore and understand marketing practices in a global environment. Putting yourself as an international marketing manager, you will learn the scope and challenge of international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and finally, the ways to develop global marketing strategies. Student will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of international marketing through the group project and case studies. This course is designed to provide students with the latest understanding of global issues, disciplines, competitions and the necessary skills in making strategic decisions based on a global perspective.

Pre-requisite: MK 3200


MK 4220   Sales Management – 3 units

This course covers sales management from conducting the sales meeting to collecting and analyzing the correct sales metrics. We use two separate textbooks to prepare the students for the real world of sales management. To become a master salesman takes a lifetime, but to become a successful sales manager can be taught in this course. Topics include essential sales principles, sales reps' frequently asked questions, tips for preparing your training session or next sales meeting, suggestions for visual materials, time-tested sales tools, the five critical processes that drive sales performance, how to choose the right processes for your own team, the three levels of sales metrics you must collect, which metrics you can “manage” and which ones you can’t, how to prioritize conflicting sales objectives, how to align seller activities with business results, how to use CRM to improve the impact of coaching.

Pre-requisite: none

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